5 AV Companies To Produce Your Next Press Conference

When planning a press conference, the right AV company can make or break your event. From live streaming to stage design, these companies handle technical details so you can focus on conference event production and delivering your message. Here's a quick look at five top AV providers and what they offer:

Corporate Optics: Full-service planning, custom stage design, live streaming, and post-event analytics.
Atlanta Pro AV: Expert in webcasting, immersive stage setups, and interactive tools for hybrid events.
PRG: Advanced live streaming, dynamic stage design with LED panels, and AI-powered audience engagement.
Shepard: Modular stage designs, broadcast-quality streaming, and real-time audience tools.
Freeman: Nearly a century of experience, projection mapping, and detailed post-event data insights.

Quick Comparison

Company	Live Streaming	Stage Design	Audience Tools	Analytics
Corporate Optics	High-quality streaming, global reach	Branded setups, immersive lighting	Event apps, live Q&A, gamification	ROI and engagement metrics
Atlanta Pro AV	Professional switching, multi-camera feeds	LED walls, projection mapping	Interactive virtual venues	Basic event metrics
PRG	PRG Sync for real-time adjustments	Dynamic digital scenery, projection	AI-powered LED screens, voting tools	Real-time event metrics
Shepard	Broadcast-grade streaming	Modular branded environments	Digital signage, interactive tools	Event performance summaries
Freeman	Broadcast-grade cameras, virtual platforms	Projection mapping, custom LED setups	AI-driven tools, live polls	Data-driven ROI insights

Each company brings unique strengths, so choose based on your event's specific needs, whether it's cutting-edge technology, audience engagement tools, or detailed analytics.

Top 5 AV Companies for Press Conferences: Service Comparison

Lighting & Sound Equipment for Press Conferences

1. Corporate Optics

Corporate Optics

Corporate Optics takes the hassle out of press conference planning by managing every detail - from shaping the agenda to finding the perfect venue, coordinating vendors, and handling budgets. This leaves your team free to focus on what matters most: delivering your message. Founded by Steven P. Simmons, the company works across corporate, sporting, lifestyle, and government sectors, always emphasizing dependable execution.

Live Streaming Capabilities

For remote audiences, Corporate Optics offers professional-grade live streaming services. Their infrastructure ensures smooth, high-quality video delivery to journalists and stakeholders around the globe, minimizing the risk of technical hiccups. To further support presenters, they provide coaching, technical assistance, and rehearsals, ensuring everyone feels confident and prepared to navigate the broadcast technology before going live.

Stage Design and Scenic Production

When it comes to stage design, Corporate Optics creates custom setups that align with your brand. Their scenic production includes branded signage, event furniture, and camera-friendly backdrops. The technical setup combines well-designed staging with strategic lighting, sound, and video production, all managed by on-site crews ready to handle setup and troubleshoot any issues in real time. According to research, businesses using modern AV systems see a 25% increase in audience engagement compared to those relying on outdated setups.

Audience Engagement Tools

To make virtual attendees feel like part of the action, Corporate Optics incorporates interactive features such as event apps, live polls, Q&A sessions, and gamification. These tools turn a typical press conference into a dynamic, two-way experience, allowing remote participants to engage as if they were physically present. Their carefully structured agendas are designed to encourage interaction rather than simply delivering information.

Post-Event Analytics

Once the press conference wraps up, Corporate Optics provides in-depth reports on engagement metrics and ROI insights. These analytics reveal which parts of the event resonated most, how long viewers stayed engaged, and where there’s room for improvement. By focusing on data, they help you measure the true impact of your event, going beyond traditional media coverage. This comprehensive approach paves the way for discussing the next standout AV partner.

2. Atlanta Pro AV

Atlanta Pro AV

With over a decade of experience in virtual and streaming technology, Atlanta Pro AV has earned a stellar reputation, reflected in its 5.0-star rating from 34 Google reviews. Located in Midtown Atlanta, the company handles everything from technical setup to post-production, ensuring a smooth and professional experience. Let’s explore what makes their services stand out.

Live Streaming Capabilities

Atlanta Pro AV specializes in webcasting services that combine audio, video, graphics, and interactive chat, all customized to match your brand’s identity. Before the event goes live, their team conducts pre-event site visits and streaming tests to guarantee compatibility across major devices. They elevate broadcasts with professional enhancements like animations, lower thirds, and custom "double-box" layouts that display video alongside slides. Accessibility features, including American Sign Language interpretation, closed captioning, and security options like password protection and pay-per-view, are also part of their offerings.

"Thank you for the great event. Your professionalism and the great quality made a huge impact in the success." – Brad Macafee, Porter Novelli

In addition to streaming, Atlanta Pro AV excels in creating immersive environments that engage audiences.

### Stage Design and Scenic Production

Atlanta Pro AV transforms 2D CAD files into 3D visualizations within hours, giving clients a detailed preview of the event setup from any perspective. Their extensive inventory includes lecterns, presidential-style microphones, and multi-box systems for clean audio capture. They’ve brought this expertise to events like the Technology Association of Georgia Summit, which they’ve produced for over a decade. For this event, attended by 1,600 C-level executives, they managed everything from the main stage and lighting to 24 breakout sessions. Katie Klein, Vice President of Executive Engagement at TAG, praised their ability to bring the event’s vision to life.

Audience Engagement Tools

For hybrid press conferences, Atlanta Pro AV creates branded virtual venues that seamlessly integrate networking and interactive features into the live stream. These tools help combat "Zoom fatigue" by keeping remote participants engaged and connected. Additionally, their content creation services ensure your message resonates equally with both in-person and virtual audiences.

3. PRG

PRG

With more than 40 years of expertise, an inventory exceeding 100,000 SKUs, 14 facilities across the U.S., and a team of 1,500, PRG is equipped to handle press conference production on any scale. From small, intimate announcements to global launches reaching up to 100 million viewers, PRG’s capabilities are built on a solid foundation of experience and cutting-edge technology.

Live Streaming Capabilities

PRG’s live streaming setup goes far beyond the basics. Their PRG Sync system adapts in real time to speaker transitions, content changes, and schedule updates, ensuring a seamless live feed. For high-stakes events like annual general meetings, they employ fail-safe transmission systems to maintain uninterrupted communication during critical moments. On top of that, their remote monitoring technology allows technical teams to manage video and lighting systems from afar. This was crucial during a large-scale event where 46 synchronized 30K laser projectors were controlled via GPS timecode.

"PRG's international network was really an advantage when it came time for me to find a crew while sitting in New York City for a German show." – Celosphere

Stage Design and Scenic Production

PRG's Enhanced Environments solution takes stage design to the next level. By combining LED panels, projection, and interactive lighting, they create dynamic digital scenery that can change instantly - no need for physical set adjustments. Presenters can appear in various lighting conditions or virtual settings, all while staying in the studio, ensuring flawless visuals for live and recorded content. For product launches, PRG’s projection mapping technology transforms ordinary surfaces into stunning displays that align perfectly with your brand’s message. Their scenic fabrication services cover everything from custom LED frames to full-scale setups for corporate events.

Audience Engagement Tools

PRG’s approach to audience engagement is anything but passive. They use AI-powered LED screens to display crowd-sourced content, creating an interactive experience where attendees contribute to a shared visual story, displayed as art for everyone to enjoy. Secure voting systems streamline corporate decision-making, while PRG Sync ensures smooth, real-time adjustments during events. Their comprehensive technical support and integrated audio-video systems guarantee consistent engagement for both in-person and virtual audiences.

4. Shepard

Shepard

Shepard, established in 1905, holds the distinction of being the longest-operating general service contractor in the U.S. With over 600 employee-owners, Shepard serves key cities like Las Vegas, Orlando, Chicago, and Atlanta.

Stage Design and Scenic Production

Shepard specializes in turning brand strategies into custom stage designs tailored to meet the goals of events like press conferences. Using modular approaches, including 100% beMatrix systems, they create stages that are both flexible and visually striking. A standout example of this was showcased at IMEX 2025, where Shepard designed a fully modular booth that seamlessly incorporated AV technology. The design proved that modular setups could balance aesthetics and functionality, even in busy event environments.

"In the design phase, we transform the strategy and planning into a visual experience. Our team collaborates with you to create custom designs that reflect your vision, engage your audience, and leave a lasting impact." – Shepard

Shepard handles every aspect of visual branding and large-scale installations in-house. Their comprehensive services cover the entire process - starting from strategy development and CAD renderings to stage rigging and on-site technical coordination. By combining these capabilities with cutting-edge technology, Shepard enhances audience engagement and delivers memorable experiences.

Audience Engagement Tools

To ensure audiences stay captivated, Shepard employs tools like LED walls, projections, and multi-platform live media switching. These technologies are designed to keep both in-person and virtual audiences fully connected and engaged in real-time.

"The nice thing about Shepard is they're willing to invest in us. To say, okay let's look at how we bring technology in and improve what you're doing, and that all makes a real difference." – Elaine Richardson, VP, Conference, Event & Membership, NBMBAA

5. Freeman

Freeman

Freeman boasts an impressive 97 years of experience in event management, making it a trusted name in press conference production. Over the years, the company has earned more than 100 awards for its exceptional event production and design work. As of August 2025, Freeman has also achieved the J.D. Power Certification for Customer Service Excellence 13 times - a testament to its commitment to quality.

Live Streaming Capabilities

Freeman offers a complete suite of broadcasting services, including professional content capture, live media switching, and broadcast-grade camera operations [33,35]. This ensures smooth and reliable connectivity for both in-person and online audiences. Its virtual event platforms extend the reach of events by incorporating tools for audience interaction, virtual networking, and presenter management tools. Whether attendees are on-site or remote, Freeman ensures everyone stays engaged and connected.

Stage Design and Scenic Production

Freeman takes stage design to the next level with features like projection mapping, custom LED setups, and specialized lighting. This "Festivalization" approach transforms venues into immersive experiences, creating unforgettable moments for attendees. The company also manages graphics and video content production to ensure every detail aligns with the event's vision [17,30].

"Freeman designs and delivers unforgettable moments that create a bond between audiences and our clients. It's just one reason why we're the leader in live events." – Freeman

Audience Engagement Tools

The Sync platform by Freeman enhances audience interaction by enabling real-time, two-way communication between presenters and attendees. Using their own devices, participants can engage in live polls, Q&A sessions, and interactive presentations [31,34]. Freeman also integrates AI-driven tools like behavior mapping and chatbots to offer personalized experiences. Through its Studio Blue division, the company delivers multi-sensory installations and hands-on activations that build emotional connections with audiences.

"Integrating both Sync and Orchestrate eliminates the need for presenters to upload their presentations (and support documents) to multiple applications, allowing them to spend more time focused on audience engagement and less worrying about the logistics of their presentation." – Richard Maranville, Chief Digital Officer, Freeman

Post-Event Analytics

Freeman's digital tools go beyond the event itself, offering valuable post-event analytics. Their registration and lead retrieval systems provide organizers with data-driven insights to measure the success and ROI of their press conferences. By combining the Sync platform with AI behavior mapping, Freeman collects interaction data throughout the event, delivering actionable insights to refine future sessions [31,34]. This comprehensive, data-focused approach complements the company’s cutting-edge event solutions, ensuring every event leaves a lasting impact.

Service Comparison Table

Here's a quick look at the core services offered by top AV providers to help you find the right fit for your press conference needs. The table below highlights their offerings for easy comparison:

Company	Live Streaming	Stage Design & Scenic Production	Audience Engagement Tools	Post-Event Analytics
Corporate Optics	End-to-end broadcast production with high-quality streaming	Immersive stage sets with custom theming and lighting	Event apps, live polling, Q&A modules, and gamification features	ROI and engagement reporting
Atlanta Pro AV	Multi-camera systems with professional switching and encoding	Custom staging featuring LED walls and projection mapping	Interactive displays and touchscreen kiosks	Basic event metrics and technical performance reports
PRG	Real-time content management using the PRG Sync system	Advanced lighting design with custom scenic elements	Speaker support tools - including confidence monitors and cue systems	Real-time event metrics via PRG Sync
Shepard	Broadcast-quality streaming with satellite uplink capabilities	Full scenic fabrication creating branded environments	Digital signage and interactive presentation tools	Event performance summaries and technical documentation
Freeman	Professional content capture with broadcast-grade cameras	Lighting design and integrated AV support	Content and speaker management tools	Data-driven insights and event reporting

Did you know that high-quality AV systems can increase audience engagement by 25%? When choosing a provider, think about how their engagement tools work with streaming and analytics platforms. This ensures seamless data integration and helps you get the most out of your press conference .

Conclusion

Selecting the right AV partner for your press conference is all about aligning their strengths with the specific goals of your event. The five companies highlighted in this guide bring a range of expertise to the table - whether it’s handling every detail of event planning, providing dependable technical support, or offering cutting-edge technology solutions to ensure everything runs smoothly. Start by focusing on providers that align with your event’s goals, then dive into the technical and budgetary details to make sure everything comes together seamlessly.

Take a close look at your technical support requirements. Can your team handle the equipment themselves, or will you need on-site technicians? Tools like mult boxes and confidence monitors might also be essential for a polished broadcast experience.

It’s also crucial to clarify the scope of services and rental options available. For instance, does the partner offer "dry hire" for equipment only, or do they provide full-service support? Labor costs can vary widely, from $90 for smaller setups to over $600 for larger productions, with technician rates typically ranging between $90 and $125 per hour. Defining these details early can help you stick to your budget.

"Finding the right audiovisual partner can make or break the success of your next project." - Alex Taylor, Head of Marketing, CrownTV

Ask for a detailed Run of Show from the providers you’re considering. This document ensures that technical cues align perfectly with your event’s flow and can reveal how well the provider anticipates common mistakes in press conference production. Studies show that high-quality AV systems can increase audience engagement by as much as 25%, proving just how impactful the right partner can be. Use these insights as a guide to finding an AV partner who can elevate your press conference into an event to remember.

FAQs

What should I consider when selecting an AV company for my press conference?

When selecting an AV company for your press conference, it's crucial to find a team with the right experience for your event. Look for professionals skilled in press-conference-specific services, such as setting up high-quality cameras, ensuring smooth live streaming, and managing real-time graphics. They should be equipped to handle both in-person and hybrid formats, delivering excellent audio and video for remote attendees.

Request case studies or references that highlight their ability to produce polished and professional events. Make sure their team includes technical experts, on-site engineers, and support staff who can quickly resolve any issues. Also, verify that their pricing is clear and includes all aspects, from equipment rentals to post-production, so you can manage your budget without surprises.

Don’t overlook logistics - confirm they can adapt to your venue, follow local safety guidelines, and manage last-minute adjustments. By prioritizing expertise, dependability, and flexibility, you’ll find an AV partner capable of delivering a seamless and impactful press conference.

What are the main advantages of using advanced AV technology for press conferences?

Advanced audiovisual (AV) technology can transform a press conference into a polished and captivating event. With crystal-clear audio and high-definition video, your message comes across with clarity and professionalism. Visual elements like slides or product demonstrations are displayed effortlessly, creating a seamless experience. Integrated systems handle the coordination of microphones, cameras, lighting, and presentations, freeing speakers to focus entirely on delivering their message without worrying about technical hiccups.

Modern AV setups also support live streaming and hybrid formats, making it easy to connect with remote audiences, including journalists and stakeholders, in real time. Features like audience polling and Q&A tools boost interaction, while built-in analytics offer valuable feedback to measure the event's impact and refine future presentations. These technologies ensure your press conference leaves a lasting impression, catering effectively to both in-person and virtual participants.

What should I keep in mind when planning the technical setup for a press conference?

When setting up the technical aspects of a press conference, start by verifying that the venue can handle all the necessary audiovisual (AV) equipment. Check for sufficient power outlets, a reliable high-speed internet connection (preferably wired), and enough space to accommodate cameras, microphones, speakers, and lighting. Pay attention to the layout to avoid problems like glare or blocked sightlines.

For audio and visuals, opt for a combination of lapel or handheld microphones for speakers and ambient microphones to capture audience questions. Position high-definition cameras (1080p or 4K) at eye level to ensure a professional appearance. Use soft, evenly distributed lighting, such as LED panels, to create a polished and well-lit setting. Always prepare for unexpected issues by having backups like an additional internet connection, extra cables, and a secondary power source.

To ensure everything goes smoothly, schedule a full technical rehearsal at least 24 hours before the event. Test all streaming platforms, AV equipment, and any interactive tools, such as live Q&A features or polls. This preparation helps guarantee a seamless and professional experience for both in-person and virtual participants.